It is an emerging area that aims to apply data analytics to supply chain management to generate a significant (social and/or economic) impact.

Example:

From a customer perspective, a well-functional supply chain can deliver diversified and fresh food to our tables from farms at reasonable prices. A well-designed supply chain can deliver affordable and effective medicine to patients, pharmacies, and/or hospitals whenever and wherever it is needed. Behind the scenes, the supply chain is a complex network of companies that meets demand by supplying goods through many stages, from factories and production facilities to warehouses and distribution centres to stores and demand fulfilment centres. Effectiveness determines customer satisfaction, and by that revenue, the costs of goods sold and the operating costs for a company are determined. Analytics and tools that interpret the vast amount of data generated daily provide you with those benefits and the opportunity to make decisions based on data rather than gut feelings.